Insurance Europe: It is time to rethink ePrivacy
While the Council has considered ways to improve the text, too many important questions remain unaddressed and amendments continue to create more confusion than clarity. The current ePrivacy proposal has generated great uncertainty across all of these industries, whose efforts to comply with the General Data Protection Regulation (GDPR) risk being jeopardised by an incoherent ePrivacy text.
Without a major overhaul of the text, Europe's digital transformation will be severely hampered as a result of the legal uncertainty and rigidity brought about by the ePrivacy Regulation. Europe's artificial intelligence (AI) ambitions will also be frustrated at a time when specific AI legislation is being considered.
The signatories therefore urged Member States to ask the Commission to reconsider its proposal. While they fully support the worthy objectives of the proposal, only a fresh new attempt will serve the Regulation's purpose in line with the principles of better regulation.